The Role of Apps in the Digital Age

While websites are central, mobile apps play a vital role in the digital ecosystem. This article outlines how apps complement websites, and why organisations should consider them.
Sub-headings:

• What we mean by “apps” (mobile, web-apps, PWA)
• Consumer behaviour & mobile usage trends
• Engagement, push notifications, loyalty programs
• Offline capability, native vs web apps
• Integration with backend systems and data-driven insights
• When & how to decide: website only vs website+app
  SEO notes: Include data or examples where possible; tie back to how you can help build or integrate apps with websites.